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IBM Journal Authors: Yeshim Deniz, Liz McMillan, APM Blog, Janakiram MSV, Elizabeth White

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How IBM Has Become A Serious Contender In The Enterprise Cloud Services Market

When it comes to public cloud, Amazon and Microsoft enjoy the mindshare of enterprise decision makers. While Amazon’s AWS is considered the category leader, Microsoft has not left any stone unturned to become a cloud-first company. Given the breadth and depth of the portfolio, industry veterans agree that AWS and Azure are the top public cloud platforms for enterprises. These two companies have been making steady progress to consolidate their position in the market. Microsoft is inching closer to Amazon, which is widening the gap between the second and third slots. Google, IBM, and Oracle are battling it out to become the third best enterprise cloud. What is IBM’s strategy to become the top enterprise cloud platform leaving the competition behind?

IBM’s big bets come in the form of Blockchain, Cognitive Computing, and Internet of Things. These services are built on the foundation of Bluemix and Watson – the cloud and AI platforms from IBM. Both Bluemix and Watson have emerged as the key differentiating factors for the company. Bluemix, a service built on top of OpenStack and Cloud Foundry, delivers IaaS and PaaS capabilities. Watson is an outcome of decades of research in the space of Machine Learning (ML) and Artificial Intelligence (AI). Though the platform can deliver traditional cloud services such as VMs, storage, and networking, IBM is emphasizing on the forward-looking use cases revolving around data and analytics.

I got a chance to attend this year’s InterConnect event in Las Vegas, the largest IBM developer and user conference that witnessed record attendance from customers, partners, and developers. The keynotes, sessions, and messages revolved around how the company is relevant in the era of connected devices and Artificial Intelligence (AI). It was fascinating to watch IBM, one of the oldest technology companies, making its move to become a modern, contemporary cloud platform company. IBM’s executives delivered carefully crafted messages on how its cloud is ready for next generation enterprise workloads.

Read the entire article at Forbes

Janakiram MSV is an analyst, advisor, and architect. Follow him on Twitter,  Facebook and LinkedIn.

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More Stories By Janakiram MSV

Janakiram MSV heads the Cloud Infrastructure Services at Aditi Technologies. He was the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. In his current role, he leads a highly talented engineering team that focuses on migrating and managing applications deployed on Amazon Web Services and Microsoft Windows Azure Infrastructure Services.
Janakiram is an industry analyst with deep understanding of Cloud services. Through his speaking, writing and analysis, he helps businesses take advantage of the emerging technologies. He leverages his experience of engaging with the industry in developing informative and practical research, analysis and authoritative content to inform, influence and guide decision makers. He analyzes market trends, new products / features, announcements, industry happenings and the impact of executive transitions.
Janakiram is one of the first few Microsoft Certified Professionals on Windows Azure in India. Demystifying The Cloud, an eBook authored by Janakiram is downloaded more than 100,000 times within the first few months. He is the Chief Editor of a popular portal on Cloud called www.CloudStory.in that covers the latest trends in Cloud Computing. Janakiram is an analyst with the GigaOM Pro analyst network where he analyzes the Cloud Services landscape. He is a guest faculty at the International Institute of Information Technology, Hyderabad (IIIT-H) where he teaches Big Data and Cloud Computing to students enrolled for the Masters course. As a passionate speaker, he has chaired the Cloud Computing track at premier events in India.
He has been the keynote speaker at many premier conferences, and his seminars are attended by thousands of architects, developers and IT professionals. His sessions are rated among the best in every conference he participates.
Janakiram has worked at the world-class product companies including Microsoft Corporation, Amazon Web Services and Alcatel-Lucent. Joining as the first employee of Amazon Web Services in India, he was the AWS Technology Evangelist. Prior to that, Janakiram spent 10 years at Microsoft Corporation where he was involved in selling, marketing and evangelizing the Microsoft Application Platform and Tools.